The author of the picture you see here (among many other artists who are doing the same) might have something important to teach us: this artist has a good deal of quality artwork published in Flickr under Creative Commons License. This is how I see a more fair model of market economy: when we find individuals like Frits who selflessly share their talent, we should embed their work into ours and distribute it all around (of course we are the first beneficiary of this sharing activity) but at the same time we act as promotional agents spreading the word through social networks or even graphics or television media (whatever is available to us). Maybe the fundamental point is taking good care of making the due authorship attributions (I even put links to their websites so that their authorship is better guaranteed). Ideally at some point we can create a critical mass of demand for the author who can now continue with its share of selfless work but also gain an increased number of royalties by doing other works of different magnitude or nature. It is a model that can be applied to literature, music and not only art but also many other markets. The rule of gratuity combined with the rule of gratitude can produce profound changes in the way we exchange goods and services.